These embeddable widgets were designed for use on online publishing media properties to advertise the daily deal offers of BluLabel’s partners. Each widget was specifically tailored for placement on the partner’s website. Because the widgets were to be deployed primarily by a DOM-injecting AJAX script, special attention was paid to how the widgets were coded to avoid the host site’s CSS from distorting the designs. Each widget incorporates logic to handle each potential deal status to focus on maximum purchase conversion or new user acquisition. One of the first designs I created for this series was A/B tested and proved to have a click-through rate 30% higher than the previous design it replaced. Sweet!