Unadorned Wordmark Black and White by Kyle McGuire
Unadorned Wordmark Color by Kyle McGuire

Unadorned Wordmark

This wordmark was developed as part of a comprehensive identity system for a proposed alternative country record label. Unadorned was chosen as the name of the new label based on the genre’s disdain for overproduced sound and the love of authentic, simple, and direct song writing. The wordmark graphically references the long musical roots of the genre and embodies the sophisticated and unpretentious character of the music.